Experience is Everything
Authenticity + Insight
Marketing is in danger of losing its humanity.
I believe AI in marketing should always include Authenticity and Insight.
The future belongs to brands that connect deeply — through authentic storytelling, empathetic design, and experiences that feel personal at every touchpoint.
Metrics matter, too.
When you pair empathy with intelligence, you create understanding — and understanding builds loyalty that shows up in both relationships and results.
Authenticity + Insight is our framework for helping brands see their business the way their customers do — as people first — creating experiences that earn trust, inspire advocacy, and make everyone proud to be part of the story.
Every interaction
tells your story.
From your first impression to your follow-up email, every touchpoint shapes how customers feel about your brand.
I audit and optimize your entire customer journey to uncover friction, amplify delight, and turn buyers into advocates.
Every brand is a relationship.
And like any real relationship, it starts with understanding.
I take the time to learn what drives your business — and the people it serves — so we can co-create strategies that actually connect. Here’s how we can work together:
Customer Experience Audit
Map your journey from awareness → repeat purchase. Identify gaps, quick wins, and high-ROI opportunities.
Brand Story & Messaging
Clarify your promise and voice so every channel feels consistent and human.
Loyalty & Community Design
Create programs that turn satisfied customers into enthusiastic advocates.
Workshops & Coaching
Align your team around authentic, insight-driven growth principles.
Hi, I'm Anya Thrash —
founder of Authenticity + Insight.
I’ve spent two decades helping creative and ecommerce brands grow through empathy, storytelling, and smart systems.
After leading marketing for multi-brand organizations and scaling community-driven platforms, I founded Authenticity + Insight to help businesses create the kind of customer experiences that build loyalty — not just leads.
Because when people feel connected, they come back.